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Jamie Howell-Reynolds
Sr. Account Exec.
Phone
(757) 351-7523
Fax
(866) 600-5857
E-Mail Us
Homes.com Sales
150 Granby St.
Your Hometown, VA 11111


 
 
Real Estate Marketing (757) 351-7523

Farm Your Leads!

Does this make you wonder, "What the heck am I doing with my time?" Do you feel like you arent closing as many leads as you want?

TRY WORKING YOUR LEADS! No, this does not mean call once, email once and give up. Haven't you heard of farming? Do it. Your income will increase and you will know right away who is serious ad who is not. Check out this article about most Realtors® and their lead habits.

When you are done, go here ---> Email Marketing


Response Time is of the Essence

As real estate technology continues to become more sophisticated, you can expect that more homebuyers will recognize the Internet as a valuable source for conducting their home search. The percentage of real estate professionals receiving leads from the Internet has already grown from 30% to 42% in the past year.¹ If these leads are generated from your website forms, it is likely that these homebuyers are also submitting forms on competitor sites. Quick response time is crucial.

Internet Lead Statistics:
* 68% - 70% of Internet leads do business with the first agent who speaks with them2
* Only 52% of Internet leads receive a follow up communication from the agent3
* 62% of those who get a call from the agent receive it on the same day they submitted an inquiry4
* 25% of homebuyers find the house they will purchase on the web, as opposed to 1% of homebuyers find the house they will purchase from a newspaper4

As you overlook Internet leads, advertising dollars are being wasted and your harder working competitors are benefiting. Even if Internet leads take a little more effort to close, it's a numbers game, the more prospects you have to work with the better your chances of earning a commission.

Sources: ¹National Association of Realtors, 2006 Technology Survey, ²Inman News Article: "Put Paid Search on Marketing Menu", ³Inman News Article: "Vertical, Classified Search Key to Lead Generation", 4Inman News Article: "Internet Leads Come from Many Places"

 

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